The global natural personal care market could be due a boost in the coming years as brands begin to look at positioning themselves as ‘truly natural’ in order to gain the trust and acceptance of consumers.
The naturals trend is continuing in the personal care industry with increased consumer demand helping the natural and organic market post double digit growth for the sixth consecutive year.
Natural personal care is continuing to grow at healthy rates worldwide even in the United States and Europe, where other categories have been less dynamic, according to new data from Kline.
Many brands struggle with entry into the complex cosmetics market in Asia due to distribution issues, but natural personal care brands are now turning to concept stores in a more direct approach.
Growth rates for natural cosmetics continue to outperform other categories worldwide, as market researcher Kline Group points out that future growth is likely to shift to emerging markets.
A new report released by consumer research body, Packaged Facts, declares that the recent boom in organic and natural personal care products is set to grow even more, based on strong consumer demand for natural ingredients.
Germany is still one of the strongest markets for natural beauty and personal care products, according to organisers of the natural trade show Vivaness.